RAD POWER FULL
RAD POWER SERIES
RAD POWER FREE

Fueled by 15 years of innovation and over half a million dedicated riders. In the sell tier, we retargeted the best performing groups with an activation. Rad Power Bikes designs award-winning electric bikes for irresistibly fun rides.

The tell-layer has been used in a dynamic way, which means that we have tested different USPs on different target audiences to find out the winning combinations. The various USPs of the bicycle are highlighted by means of graphic elements. In the short videos, we have put the e-bike on the pedestal it deserves. In the tell-layer we distributed short product focused videos of the RadMission on a rotating platform. In the touch-layer we distributed inspirational branded content in which different RadMission users of various backgrounds talk about what freedom means to them in life and how the Radmission e-bike makes their lives easier and more fun and free. Overview Start by testing the battery and then checking the connections to determine the underlying issue. We advertised the video campaign using the Touch-Tell-Sell method and applied dynamic content creation to enhance the content for the various different segments of the target audiences. RadWagon 4 - Electric Cargo Bike Rad Power Bikes Ebikes Explore our award-winning ebikes Electric Bike Review Elevate your ride explore accessories for your bike model. Notice If you are not confident in your ability to safely and successfully perform all steps, we recommend having the work performed by a local, certified, and reputable bike mechanic.

RAD POWER SERIES

We did this by introducing the e-bike in through a branded content series starring multiple Dutch and German characters in multiple focus target audiences.

RAD POWER FREE

To spread the word, we’re giving away 50K in prizes, including 10,000 in cash, an all-expense paid trip, and free Rad electric bikes.

The goal of the campaign was to introduce the RadMission e-bike and Rad Power Bikes brand to the Dutch market and generate e-mail leads for their sales funnel. We want to help the Most Bored Person in America find their fun but first we have to find them.

RAD POWER FULL

Holley said, with a special battery feature 'you can slide it under the seat and you can run it in parallel and this bike goes 40 to 80 miles, almost 100 miles you can do with the two batteries in tandem.'Īt RAD they are offering free test rides on their complete line of bikes, from the smaller ones to the full sized, mountain bikes, and a trike with a basket.įor those who look at buying on line, this is a hands on option that matters when they make this kind of purchase.A branded video campaign to generate e-mail leads Campaign Strategy & Services 'Īround Santa Barbara electric bikes have all ages either getting on a two wheeled vehicle for the first time or returning back to the youthful spirit they had years ago, with a different form of pedal power, with a long lasting battery or sometimes, two. Holley says working from the containers he can keep a flow of bikes available, 'so now we can hold 54 bikes in one container and we can do 27 built bikes in another containers so when we have a customer show up the first question asked is 'how long is it going to take?' We say as long a it takes you to check out. 'Most of the time they don't even make it out of the parking lot and you hear them laugh because it is that changing, they don't expect to have that feeling.' Josh Holley at RAD power bikes says the riders have responded enthusiastically.

Rad power